Marketing Manager


Purpose of the Position

Farmers World seeks a confident and creative Marketing Manager to join its group of companies. The Marketing Manager will be responsible for developing and executing the marketing strategy for the company to which he/she is assigned, to grow brand equity and build product awareness. The Marketing Manager should have good communication skills, as well as strong analytical and project management skills. To be successful in this position they will work closely with and report to the Group Marketing Manager. The Marketing Manager should have a clear understanding of traditional and emerging marketing channels, be able to take ownership of the brand they represent, and successfully elevate the company’s position within the given competitive space.

Key Performance Areas

  • Planning and development of Company and Brand specific marketing activity calendars and respective marketing budgets.
  • Management of the related marketing budget.
  • Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
  • Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
  • Manage consumer research and channelling of insights into actions for relevant brands.
  • Management of digital platforms.
  • Effectiveness of campaigns: measurement and reporting.
  • Motivates, develops and manages subordinates.


Position Requirements:

  • A Bachelor’s degree in marketing.
  • Diploma in Digital Marketing would be advantageous
  • 3-5 years’ experience of working in a marketing manager role.
  • Proficiency in MS Office
  • FMCG and Agricultural experience preferred
  • Must be in possession of a valid unendorsed Driver’s License 



An attractive remuneration package will be offered to the successful applicants/candidates

Those who meet the above qualifications and specifications are invited to submit their applications together with updated CVs to the following email address not later that 25th May, 2018


Only shortlisted applicants will be acknowledged



Comment on advertised Job

Mary J.

9th of May, 2018 9:46:06 am

Location: Lilongwe

Employment Type: Full-time

Salary: N/A

Job deadline: 25th May, 2018

Company: Farmers World Limited

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